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A letter on our slow and considered approach to childrenswear
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Dear friends,

In a world where trends often come and go like fleeting seasons, we at Daughter remain firmly rooted in our commitment to timeless fashion that transcends the whims of passing styles. Our journey is guided by values deeply ingrained in the art of slow fashion, where each creation is not just a piece of clothing but a cherished keepsake, ready to be passed down to other daughters and enjoyed for years to come.

Crafting Timeless Designs
At Daughter, we believe that true beauty lies in simplicity. Our designs are a testament to this belief, as we create classic pieces that defy the ebb and flow of trends. When you choose a Daughter garment for a child in your life, you're not just choosing a fashion statement; you're embracing a legacy of elegance and enduring style. Our commitment to crafting timeless designs ensures that your Daughter piece will remain wearable and beautiful for many years to come.

Sourcing Sustainable Fabrics
The foundation of our slow fashion philosophy is built upon the careful selection of materials. We source organic and ethical linens and cottons from around the globe, each selected with meticulous care. By choosing sustainable and eco-friendly fabrics, we reduce our environmental footprint, ensuring that every Daughter piece is not only a cherished keepsake but also a conscious choice for the planet.

Empowering Ethical Artisans
Our dedication to quality extends beyond materials. We partner with artisans in Indonesia, India, and Spain who share our commitment to ethical and sustainable practices. Together, we ensure that every Daughter creation is made to the highest standards of craftsmanship and ethical integrity. It's not just about fashion; it's about fostering a global community dedicated to creating products with purpose.

Passing on the Legacy
As a token of our appreciation for your support, we invite you to download this free printable card. This card is a small but meaningful way to continue the legacy of your Daughter piece. When it's time to pass down these cherished garments to another young girl, you can write a heartfelt note on the card, sharing your wishes for the piece's future and encouraging the next owner to uncover the beauty, fun, and childlike adventure in every seemingly simple moment.

We invite you to explore our collection and continue this beautiful journey with us. Let's create a world where fashion is not disposable but enduring, where every Daughter piece tells a story of love, care, and timeless beauty.

Thank you for being a part of our Daughter family, and for sharing in our commitment to slow fashion and the enduring beauty it brings.

With heartfelt appreciation,

Nic x
Owner of Daughter


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September 20, 2023 — Lauren Rutter

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